TAXI BONJOUR
Taxi Bonjour in Montreal: a signature of the city
Taxi Bonjour refers to a visual identity associated with Montreal taxis. Introduced to make vehicles easier to recognize and strengthen their connection with Montreal, the brand is neither a taxi company nor a dispatch centre. MonTaxi is a separate service that lets passengers request or plan a taxi trip in Montreal.
What is Taxi Bonjour?
Bonjour is a publicly managed brand associated with taxis in the Montreal agglomeration. It was launched in the city in 2017 and received a certificate from the Canadian Intellectual Property Office in 2019.
Originally administered by the Bureau du taxi de Montréal, the brand is now managed by the Agence de mobilité durable de Montréal. This management includes continuing to promote and enhance the brand’s image.
Bonjour works as a visual signature placed on vehicles. It helps the public recognize Montreal’s taxi environment, but it does not receive ride requests or dispatch vehicles. The visual identity of a taxi and the service used to book it are therefore two different things.
Why does Bonjour represent Montreal?
The word “Bonjour” suggests a simple first contact with residents and visitors. In a French-speaking metropolis, it is also a local signature that is easy to understand and recognize, including for someone who is still getting to know the city.
Vehicle graphics make a taxi more visible on the street while linking it directly with Montreal. This presence contributes to a shared image in an industry made up of different owners, drivers and dispatch services.
The Agence de mobilité durable de Montréal presents Bonjour as a distinctive signature for taxis in the agglomeration, comparable in recognition goals to New York’s yellow cabs and London’s black cabs. The comparison describes an urban identity objective; it does not mean that every Montreal taxi has the same appearance.
Taxi Bonjour and MonTaxi: what is the difference?
| Name | What it is | What it is not |
|---|---|---|
| Bonjour | A public visual identity intended for Montreal taxis. | A company, dispatch centre or booking platform. |
| MonTaxi | A separate service through which a passenger can request or plan a ride. | The owner or administrator of the Bonjour brand. |
A booking placed through MonTaxi does not guarantee that a vehicle carrying the Bonjour identity will be assigned. The request is for a taxi ride; the appearance of the assigned vehicle must not be assumed.
How do I book a taxi in Montreal?
To arrange a ride, use the service that lets you book a taxi. You can also review the Montreal taxi service page before sending the request.
- Enter the pickup and destination. Provide precise addresses and any useful meeting-point details.
- Choose the requested trip time. Indicate whether the ride is needed soon or at a planned time.
- Confirm the taxi request. Check the information, then submit it according to the instructions shown.
These steps request a ride through MonTaxi. They do not let a passenger require or guarantee a vehicle displaying the Bonjour brand.
What trips can I request a taxi for?
A taxi can serve different needs in Montreal and in the areas covered by MonTaxi:
- a local trip between two addresses;
- a personal or medical appointment;
- transportation to the airport;
- a planned ride;
- a business trip;
- a trip with baggage.
For an airport departure, business trip or ride with several bags, include the relevant details in the request. This information helps describe the trip without presuming which vehicle will be available.
DIRECT ANSWERS
Questions and answers
Is Taxi Bonjour a taxi company?
No. Bonjour is a visual identity associated with taxis in the Montreal agglomeration, not a company or booking centre. It helps make taxi service more recognizable in the city. A ride is booked through a separate service such as MonTaxi.
What does the Bonjour brand represent?
The Bonjour brand is a distinctive visual signature for taxis in the Montreal agglomeration. Its name, which is easy to read on a vehicle, evokes welcome and the city’s French-speaking identity. It helps residents and visitors recognize Montreal taxis.
How do I order a Taxi Bonjour in Montreal?
There is not necessarily one booking system attached to the Bonjour brand. You can book a taxi through MonTaxi, without a guarantee that a vehicle displaying this identity will be sent. The request is for a taxi ride, not a particular vehicle design.
Can I book a taxi through MonTaxi?
Yes. MonTaxi lets you book a taxi in Montreal. Enter the pickup, destination and requested time, then confirm the request. MonTaxi remains separate from the Bonjour brand and does not guarantee the appearance of the assigned vehicle.
Do all Montreal taxis display the Bonjour brand?
No. The brand may be displayed on eligible vehicles, but it is not the appearance of every taxi in Montreal. A vehicle can legally provide taxi transportation without this visual signature. The graphics on a vehicle also do not automatically identify the booking service used.
Book with MonTaxi
Taxi Bonjour is a visual signature of Montreal, while MonTaxi lets passengers request a ride. If you were looking for a way to book after seeing a Bonjour vehicle, you can submit a taxi request here. The booking does not guarantee that a vehicle carrying this identity will be assigned.
Were you looking for a specific service or partner?
Montreal’s taxi environment includes different services, dispatchers and partners. If your search concerned a specific company or service associated with the taxi ecosystem, see the MonTaxi Partners page.